Popchips’ Barbecue, and Salt and Vinegar

18 Feb

001I frequently get emails from readers who ask why ALL I eat is chocolate. It’s a reasonable question- I do eat a serious amount of it. But I actually prefer savoury foods in general, and in particular I’m a big fan of crisps. (Or ‘chips’ as Americans and Australians insist on calling them!) I first found Popchips on sale at Liverpool Street station in London, and have bought them whenever I’ve seen them ever since. So when Popchips offered to send me their flavours to review…I jumped at the opportunity. Today I’m looking at their Barbecue flavour as well as their Salt and Vinegar.



Popchips’ single serving bags like these come In 23g packets. They don’t make a big deal out of it on the packaging but they are essentially ‘healthier’ crisps. These bags, for instance, contain less than 100 calories and have 50% less fat than the equivalent amount of regular crisps. That’s because of the cooking process- Popchips use the slogan “never fried, never baked”. I don’t fully understand what they DO do to the potatoes, but the packet describes applying high pressure to them. Don’t understand either? Well it’s a good job that we’re only being asked to eat them and not MAKE them then!

The company formed in the U.S, and have expanded to Britain relatively recently. Given how established Walkers are in British culture (I know some people who claim to have never eaten any crisps other than Walkers’ stuff) it takes balls to compete against them. So either Popchips are crazy, or they have balls like space hoppers. Or both. But after a smaller launch (like I said, I only found them in a pokey WHSmith in London and hadn’t seen them anywhere else)things must have gone well for them as you can now find them in the largest supermarkets like Sainsburys, Tesco, Waitrose etc. And those supermarkets don’t take on failing brands.




The pictures shown thus far have been the Barbecue crisps. The bag itself is tidy without looking amazing, but it was after opening the packet that things got interesting. When I hear ‘health’ crisps and ‘lower fat’ and stuff, I immediately assume that those products are likely to suck. Why? Because fat tastes good. Sugar tastes good. Remove them and you normally end up with bland, soulless food. But when I opened the Barbecue crisps up, they smelt delicious and (most importantly) full of flavour. They had all of the smokiness and sweetness of a traditional barbecue crisp and more.

Popchips also manage to give them a nice orangey colour without using any fake colours too.

You get a decent portion of about 18 or 20 circular crisps in the bag, undoubtedly slightly smaller than some bags but enough to fill a hole as a snack. The taste is tangy and slightly sweet like all barbecue flavoured products should be, and I completely forgot that these were a ‘healthier’ option which is a good sign.

The texture is different to most crisps. Popchips are more ‘airy’ and light and don’t have the heavy greasiness that conventional crisps tend to. They’re almost like mini-rice cakes I guess.




So the Barbecue flavoured Popchips were a big hit with me. Great flavour (much more natural tasting than Walkers’ barbeque crisps for instance which taste synthetic and fake) and a little bit better for me too.

What about their Salt and Vinegar variety? The salt and vinegar flavour combination is probably my favourite. I love salt and vinegar crisps, I love salt and vinegar on my fish and chips…it’s just a brilliant combination of tastes in my opinion. I don’t think other countries have the same obsession with salt and vinegar crisps but in England they are HUGE. Along with cheese and onion and plain/salted, they are the big three flavours.



These paler coloured bad boys smelt delicious- intense, acidic vinegar basically singed my nostrils which is fine by me!

The flavour didn’t match up the barbecue variety though. They had the usual acidity of vinegar but lacked the super saltiness to contrast that. They weren’t bad at all- in fact I’d have another bag in a flash. But these felt like a ‘healthy/less fat/less fun’ crisp unlike the Barbecue variety which managed to combine both healthiness with awesome, lively flavours. The Salt and Vinegar have an average flavour which is on par with McCoys/Walkers and the like. Nothing special but a decent alternative for people looking to make the ‘right’ choices.



Popchips’ Barbecue crisps were brilliant. I’ve never found a product until now where I PREFER the healthier option. But give me a bag of these over regular crisps any day- they have more flavour, a nice texture and are extremely satisfying and filling. As for the Salt and Vinegar crisps, they’re probably about level with something like the Walkers Baked range- the taste solid but unspectacular and lack the ‘wow’ factor of the smoky barbecue variety.

I really like the brand as a whole as I’m sure you can tell, and I was amazed at the company’s friendliness when I had contact with them too- they were open and fun to talk to which is nice. I’ve come across plenty of smug, arrogant companies who have been rude and patronising. These guys were welcoming, keen to chat and passionate.

Popchips are very much recommended!

Salt and Vinegar rating- 6.8/10

Barbecue rating- 8.6/10


Posted by on February 18, 2013 in 6.8, 8.6, Popchips, Savoury


7 responses to “Popchips’ Barbecue, and Salt and Vinegar

  1. Aimée Thomson

    February 18, 2013 at 10:01 am

    I really like these, but I was really disappointed with the pepper flavour. They were WAY to peppery that it was just plain bad!

  2. TheSnackReview

    February 18, 2013 at 11:41 pm

    Hey Aimee. You good?

    Yet to try the Pepper flavour so I won’t comment just yet…I really like the brand though. They’re definitely offering something a little bit different to what is on the market at the moment here.

    I’l have a Pepper review in the not too distant future when I’l be able to speak more about their peppery levels!

  3. Alex Britten

    February 18, 2013 at 11:45 pm

    Are you a fan of those vegetable crisps? I think they’re great

  4. TheSnackReview

    February 19, 2013 at 1:22 pm

    I’m always seeing parsnip crisps but i’ve never bought them. Do they actually taste that much different to potato crisps?

    • Alex Britten

      February 19, 2013 at 1:26 pm

      Yeah they taste a lot different, as well as different textures. Parsnip, beetroot, sweet potato and carrot usually. They can be a bit overwhelmingly salty though

  5. TheSnackReview

    February 19, 2013 at 2:02 pm

    Saltiness is fine- I like to make sure my heart and kidneys are earning their keep with an occasional challenge anyway.

  6. John Dube

    August 23, 2016 at 7:58 pm

    I bought a 3.5 oz bag of Sea Salt Pop chips. More than half of the chips were broken into smaller pieces. Since the bags are air filled, this is not a shipping or handling problem. Being upset about that, I called them twice with everyone away from their phone or desk both times, I left messages to call me back. No body returned my call. They are irresponsible people to deal with. I recommend you don’t waste your money on these.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: