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Mars’ Snickers Peanut Butter

25 Jan

035Peanut butter is awesome stuff. I eat it on its own, with sweet stuff, with savoury stuff and with both hot and cold dishes. The amount of dishes that peanut butter wouldn’t improve can probably be counted on a single hand in my opinion. Therefore I was pretty eager to get into the final review of Snickers Week- Mars U.S’s Snickers Peanut Butter.

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Once again (as with the Snickers Dark), to get a decent twist on the Snickers bar I’ve had to buy an import product which has travelled thousands of miles. I sincerely wish that I didn’t have to do it, I’d much rather buy a Mars UK product if there was something similar…but as they are obviously too busy conjuring up amazingly innovative and revolutionary bars like the More Nuts, I had to visit an import shop in Norwich and pay about £1.40 to get my Snickers Peanut Butter.

This isn’t actually a standard bar like every other Snickers product I’ve reviewed this week. Instead, it’s ‘2 squares filled with peanut butter, peanuts, caramel and nougat and covered in milk chocolate’. So we have a different take on the Snickers with this format- at 50.5g it is the smallest product of Snickers Week. Each square is surprisingly small (whatever happened to the stereotype about American portion sizes eh?!) and could probably fit into your mouth whole if you really tried. As it was, I went for a more gentlemanly two bites per square.

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The Snickers Peanut Butter’s appearance is extremely different to every other Snickers product reviewed this week. Gone is the dull brown wrapper- in its place here is a brighter and far more eye-catching yellow alternative- but it obviously still carries the traditional ‘SNICKERS’ logo which makes it easily identifiable too. I like the balance- it maintains something ‘snickery’ about it (great made up word right?!) but also offers something a bit new and cool.

Inside the wrapper are the two small-ish squares themselves. I’m not totally sold on the squares idea personally- I’d probably prefer an ordinary bar shape, but I like that Mars US have tried to vary their approach a little. In terms of size, each square is roughly comparable to those chocolate teacakes (which I REALLY need to review soon!) that people like Tunnock’s and Cadbury do I guess, but a jot smaller and denser.

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The proportions of the Snickers Peanut Butter’s contents alter slightly to make way for the hefty peanut butter layer. The caramel becomes a very thin strip barely visible right at the top of the bar, whilst there is a noticeable reduction in the nougat amount too. But, thinking more positively, that makes the extra room for glorious PB to be piled into the middle. Happy days.

And that extra peanut butter kick makes it smell tremendous. It takes the normal Snickers scent and ramps it up, with the same roasted nuttiness boosted with added creaminess from the PB. If they made this in a body wash/deodorant scent, I would buy it. That’s all I’m saying. And I’m sure it would end up akin to that Lynx advert where I’m basically attacked by women who can’t resist the scent.

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The peanut butter taste is incredibly smoky. Combined with the traditional Snickers peanuts, there is some SERIOUS roasted smokiness going on! The peanut butter itself wasn’t actually the best though rather disappointingly- it wasn’t particularly buttery or creamy which made the entire bar (well, the two squares if we’re being precise) a little too dry and savoury I thought. I prefer Reese’s PB for instance, which can be a little bit greasy but does at least guarantee some real buttery moisture.

The caramel layer on the Snickers Peanut Butter is bloody thin and barely tastes of anything it is so meagre. It does have a nice stringy texture which brings some texture to each square, but I think the proportions aren’t quite right- a little more sweetness from the caramel and slightly less peanut butter would have worked much better together. Likewise with the nougat which is a fair amount thinner than in a regular Snickers and is difficult to taste over the strong smokiness.

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I felt underwhelmed really. The Snickers Peanut Butter is an awesome idea in theory but in reality it doesn’t measure up to the regular Snickers bar. Peanut Butter normally makes everything better, but playing with the other ingredients and their proportions weakness the overall product here. The reduction in caramel and nougat would be fine if the thick peanut butter layer was flavoursome enough to fill the void…but it wasn’t. It isn’t terrible peanut butter but I’ve had much, much better.

Satisfaction value from this? Not brilliant. The flavour is ok but lacklustre and the two squares are about as filling as a lettuce sandwich. But it again? Nah, not for £1.40 over here in England, but perhaps I will next time I’m in the States and the price isn’t so inflated.

And so ends Snickers Week. Best looking product? Today’s review- the Snickers Peanut Butter. Best variety product? Probably the Snickers Dark. But best product OVERALL? Well it was definitely the good old classic Snickers bar.

Rating- 6.9/10.

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One response to “Mars’ Snickers Peanut Butter

  1. Kevs Snack Reviews (@kevvieguy)

    January 25, 2013 at 10:52 am

    I’ve never tried one of these, but from your description it sounds rather disappointing. Hard to imagine that the US could get a peanut butter bar wrong. It’s a nice idea to do this in different proportions as you say, although I think a proper Snickers needs a higher proportion of caramel to really make it work.

    Not sure about peanut butter bodywash, haha!

     

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