Interview: Confessions with a Non-Chocolate Lover

11 Jan

discussionSometimes I think we all get swept up into a little internet chocolate world. By ‘we’ I mean me, fellow bloggers and of course you- the readers. But in reality, a lot of people just don’t care about chocolate and snacks. You know the type of person I mean, who approaches snacks in a shop and doesn’t even really think before buying something mind-numbingly boring and predictable like a Mars EVERY TIME. So I thought I’d change the format from reviews just this once, and instead switch to an interview with a non-chocolate lover. I chatted to my bud (a fellow blogger…though he writes rather amusingly about cricket instead) Alex to see what he makes of snacking and food reviewing.

Dave: So, starting with the obvious, what’s your favourite bar of chocolate or snack? What do you reach for when you’ve got a quid in your pocket?

Alex: Always the normal Wispa. The aerated texture really works for me…although I don’t like all aerated chocolate. Aeros are grim- the chocolate just isn’t as good. I’m also a bit of a fan of Jelly Babies and Jelly Beans…in fact if a sweet comes from a horse’s hoof, the chances are I’l like it!

Dave: Chocolate blogging? It’s a bit weird isn’t it? As a ‘normal person’ do you think we’re all peculiar?

Alex: I think you’re being a bit harsh on yourself. Writing about chocolate is definitely ‘different’ but I like reading the details of the packaging and history of a product- it’s something I would never normally think about. In fact the packaging is probably the most important part of a snack and yet before reading your blog, I’d never once really considered it.

Dave: So you don’t even think it’s a tiny bit odd to write reviews about it?

Alex: Well I wouldn’t go that far. If you don’t include much detail and don’t actually ‘review’ the product it’s a bit irritating. You know what I mean- those people who use social networking to just simply tell everyone what they’re eating. Why do I need to know that you’ve just eaten a pack of Prawn Cocktail crisps? Why is that even vaguely relevant to my life?


Dave: So what was your fondest memory of sweets growing up?

Alex: [Barely having to think] When I was 5 or 6 me and my parents stopped at a service station. I walked up to one of those dispensers where you put 20p in and get a small handful of sweets and turned the handle even though I hadn’t put any money in. A Jelly Bean fell out and I ate it. Even though my Dad told me off big time, it remains a fond memory for both the free Jelly Bean and the fact that it remains the only thing I’ve EVER stolen!

Dave: What’s your favourite brand?

Alex: Mars I guess. I don’t actually like Mars Bars, but they do Maltesers and Celebrations so probably Mars for them.


[Doesn’t like Mars Bars but likes Mars. Riiiiiiigggght!]

Dave: What is your favourite flavour?

Alex: Peanut butter at the moment. I’m eating it on toast with jam, I’m eating Reese’s stuff and I want to have a crack at making peanut butter ice cream too.

Dave: What’s the bar you hate? Everyone has one don’t they? Mine’s the Bounty- they’re gross.

Alex: Yep, you called it- Bounties are horrible and I have no idea why people eat them. I don’t like Cadbury’s Crunchies either. In fact I hate loads of stuff…let me think for a sec. Anything with salt and vinegar. Oh, and definitely that really horrible white chocolate you get- you know, the stuff which is all horrible and grainy. Why would anyone eat that?

Dave: You mentioned that you’ve thought more about packaging after reading this kind of blog. What’s your favourite packaging?

Alex: Toblerone. I like the shape, I like the really solid card box that it comes in…it’s just very appealing. The traditional four finger Kit Kat has a nice shape to it and always jumps out as slightly unusual too.


Dave: Ok- quick fire round. Let’s play some brand association. I’m going to name a brand, and I want you to tell me who you think of as a consumer of that brand straight away. Cool?

Dave: Ok- Milky Way?

Alex: Children.

Dave: Snickers?

Alex: Athletes. You know- they used to be called Marathons!

Dave: Minstrels?

Alex: Annoying kids in cinemas that can’t eat quietly.

Dave: Mars Bars?

Alex: Unoriginal people.

Dave: Bounties?

Alex: Idiots on desert islands.

Dave: Kit Kat Chunkies?

Alex: Students I reckon. I love the peanut butter one and I’m glad it won…they’d better not take it away though like Vanilla Coke.

Dave: Werther’s Originals?

Alex: That type of guy who says that he is your uncle and wants you to sit on his knee…but he isn’t really your uncle at all!


(A man from an old Werther’s Originals advert. This guy was just an actor…but do Werther’s’ Originals eaters have ulterior motives?)

Dave: I’m intrigued to know how much the average consumer knows about latest releases? Do you know what a Crispello is for instance?

Alex: I do. And I actually bought one after reading about them on your blog! I thought it was uninspiring and totally unsatisfying myself…I wasn’t a fan.

Dave: How often do you really buy chocolate and snacks?

Alex: It varies really. You seem to have chocolate stashed everywhere, but I’m less regular than that. I used to buy chocolate every day but it never ‘ruled my day’ in that I didn’t spend time thinking about what I’d buy later and planning it. These days, unless something is really good, I don’t buy chocolate too often.

Dave: Best bar you’ve EVER eaten?

Alex: The White Lion for me. But they’re hardly ever around in England which is a shame.


Dave: So to finish…what’s your perfect snack in theory? One that would mean you’d never have to buy a different snack again?

Alex: Well the Kit Kat Chunky Peanut Butter was close. But with white chocolate too. In theory, a combination of those two would be lush.

So there we have it. The end of the first ever interview on The Snack Review. Hopefully I’l have more in the future with insiders in the chocolate industry and maybe even the odd celebrity (I’m tremendously well connected you know!) but I’l be back with a new review on Monday. Let me know what you think of the interview idea, good or bad!


Posted by on January 11, 2013 in Chocolate, Interviews


5 responses to “Interview: Confessions with a Non-Chocolate Lover

  1. Alex Britten

    January 11, 2013 at 10:42 am

    Great stuff Dave!

  2. Kevs Snack Reviews (@kevvieguy)

    January 11, 2013 at 5:27 pm

    Good idea Dave, it’s interesting hearing the thoughts of a non-choc obsessive. I would agree with the Mars comment, me and my friend are always saying how boring they are. And whatever did happen to vanilla coke? I miss it sorely, it was ace for mixing with whisky. Looking forward to these industry insider and celeb interviews!

    • Alex Britten

      January 16, 2013 at 9:09 am

      Vanilla coke + Morgan’s Spiced Rum = one fine drink

  3. TheSnackReview

    January 11, 2013 at 5:29 pm

    Everyone I know seems to rave about Vanilla Coke. I can honestly say that I never once drank it.

    If we’re talking about things that have been wrongly discontinued… whatever happened to BN BN’s. And those Bisc& products by Mars (Bisc&Twix, Bisc&M+M, Bisc&Mars.) They were great.

  4. TheReviewAddict

    January 11, 2013 at 6:33 pm

    I loved this interview, very interesting to read. I have also never tried Vanilla Coke!
    As for Mars Bars, I love them….maybe it’s a woman thing?


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