RSS

Cadbury Marvellous Creations Jelly and Crunchy Bits

04 Jan

001I’m finishing Australia Week with quite easily the oddest and most unusual of the bars Aimee sent me. I mean, a chocolate bar with crunchy bits isn’t all that remarkable, and jelly pieces aren’t exactly groundbreaking either. But Cadbury Australia have decided to combine the two in a single bar for their new ‘Marvellous Creations’ range…and I’m casting my eye over it today.

002

003

I hadn’t seen these before, nor can I find another British review of them anywhere on the internet…so thanks to Aimee this is a bit of a scoop really. It’s always good to be ahead of the game. Well, unless you’re playing rugby in which case you’re offside.

The new Marvellous Creations range that Cadbury Australia have designed intrigues me. As Cadbury UK are definitely guys who ‘play safe’ with their new products (even their big launch last year- the Crispello– was just chocolate and wafer…not exactly earth shatteringly radical) this bar and the other two in the range (which are Jelly Popping Candy & Beanies, and Peanut Toffee Cookie) are completely opposite to what I’m used to from Cadbury. These are very fresh and original ideas which I haven’t seen tried before… the Jelly and Crunchy Bits bar I’m reviewing today is the first time I’ve ever tried that flavour combination and credit to Cadbury Australia for managing to concoct something new because I’ve eaten a LOT of chocolate!

004

006

007

It was yet another product which had a description very similar to its name. This was ‘jelly and crunchy bits covered in delicious Dairy Milk chocolate’. It was 50g in weight and came in a very ‘UnCadbury’ shape… no perfect rectangle here. Instead it had 5 off-centre pieces which each broke with a very loud snap.

The wrapper was a big success for me- Cadbury Australia have taken the traditional Dairy Milk look (the purple colours and pouring milk symbol) and fused it with a little bit of Wonka-esque craziness to it. They’ve managed to balance that combination quite nicely and it should look appealing to both traditional Cadbury fans as well as consumers looking to mix things up a bit more. I think that it’s a top job both conceptually and in packaging terms…and it isn’t often I say that about new Cadbury’s concepts because they’re normally a little bit uninspiring.

008

010

011

012

To take the photos, I broke it up and I loved the look of the little red jelly pieces jutting out from each piece. There weren’t too many spread throughout the bar, but each jelly chunk was about the size of a Jelly Bean and given that every individual piece contained a jelly chunk…there was more than enough by the looks of things anyway. The crunchy bits looked like honeycomb and reminded me of Crunchie Rocks.

The other notable thing at this point was the smell. The jelly pieces and crunchy bits didn’t smell of anything, with Dairy Milk completely dominating. And this Dairy Milk didn’t smell quite right to me… it was ever so slightly artificial and less milky than our British version. On top of that, as I mentioned yesterday with the Caramello Koala, it feels odd in the hands. It doesn’t melt on you like our Dairy Milk does…which is handy but very disconcerting having spent the previous 21 years of my life fighting melting chocolate!

013

015

Not going to mince my words on the taste…the Marvellous Creations Jelly & Crunchy Bits was really poor.

This was in no small part because of the jelly element. The little ruby coloured lumps looked like tasty Jelly Beans, but they tasted like medicine. No, I’m not messing…actual medicine. You know there are those types of medication where they try and flavour them with more palatable chemicals to make them edible? Well Cadbury Australia seem to have taken that taste and put it into this bar unfortunately!

The Crunchy pieces were much better. They are little crispy nuggets but not really honeycomb in taste as I’d expected…they were much closer in taste and texture to the sugar shell on mini-eggs etc. You know that crystallised sugar format? I really enjoyed this part of it really- they offer a simple but pleasant crunch.

And finally the chocolate. Which is also decidedly disappointing just because I’m used to English Dairy Milk which I think is much better than this. There was none of the mouth-watering lushness of the milky English Dairy Milk, instead this has a hint of chemically edge to it making it harsher on the palate. It isn’t awful but it just isn’t the same.

016

017

Cadbury’s Marvellous Creations Jelly and Crunchy Bits has three components. The jelly pieces are horrifically bad here, the chocolate isn’t great whilst the crunchy pieces are really quite nice. The underlying problem though isn’t just the dodgy jelly, but the flawed concept… chewing on the squidgy jellies alongside the crunchy bits just doesn’t feel right in the slightest. I said I’d never seen this flavour combination before, and having tasted this, I know exactly why…it just doesn’t work and they don’t complement each other.

I’ve loved Australia Week- trying new things is always fun and the Tim Tams and Cadbury’s Violet Crumble in particular have been a real hit. This was a big miss unfortunately, but I seriously commend Cadbury Australia for attempting something dynamic and different… please keep trying!

Thanks to Aimee once again for sending me this week’s things. It has been ‘bonzer’ for me. I hope for each and every reader it has been a ‘ripper’!

Rating- 5.7/10.

Advertisements
 
4 Comments

Posted by on January 4, 2013 in 5.7, Cadbury's, Chocolate, Non-British

 

4 responses to “Cadbury Marvellous Creations Jelly and Crunchy Bits

  1. The sparking recoverer

    January 4, 2013 at 1:53 pm

    OOO, that is the coolest bar of chocolate ever haha! Great review, I want some 🙂

     
    • TheSnackReview

      January 4, 2013 at 2:01 pm

      Thanks! For me, it turned out to be more of a cool idea gone a little bit wrong but I wish CadburyUK would think a little more adventurously and come up with more new products like this.

      Cheers for the comment too! 🙂

      Dave

       
  2. Taylor

    February 5, 2013 at 12:13 am

    Wow, I’m surprised. Of course everyone has different tastes, but I love these bars! I’m from Australia and have grown up on our Cadbury chocolate, so it tastes fine and delicious to me. And it does melt? My favourite part of this bar is the jelly bits… I don’t get a medicine taste at all, they have a very delicate taste to me…

     
    • TheSnackReview

      February 5, 2013 at 9:49 am

      Hi Taylor,

      That’s the joy of opinions! One thing is for sure, regardless of whether I liked the taste of this or not, I’m extremely jealous of the variety that Cadbury Australia offer you Aussies- we never get anything nearly as imaginative as the Marvellous Creations bars.

      Thanks for the comment too!

      Dave

       

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: