I’m finishing Australia Week with quite easily the oddest and most unusual of the bars Aimee sent me. I mean, a chocolate bar with crunchy bits isn’t all that remarkable, and jelly pieces aren’t exactly groundbreaking either. But Cadbury Australia have decided to combine the two in a single bar for their new ‘Marvellous Creations’ range…and I’m casting my eye over it today.
I hadn’t seen these before, nor can I find another British review of them anywhere on the internet…so thanks to Aimee this is a bit of a scoop really. It’s always good to be ahead of the game. Well, unless you’re playing rugby in which case you’re offside.
The new Marvellous Creations range that Cadbury Australia have designed intrigues me. As Cadbury UK are definitely guys who ‘play safe’ with their new products (even their big launch last year- the Crispello– was just chocolate and wafer…not exactly earth shatteringly radical) this bar and the other two in the range (which are Jelly Popping Candy & Beanies, and Peanut Toffee Cookie) are completely opposite to what I’m used to from Cadbury. These are very fresh and original ideas which I haven’t seen tried before… the Jelly and Crunchy Bits bar I’m reviewing today is the first time I’ve ever tried that flavour combination and credit to Cadbury Australia for managing to concoct something new because I’ve eaten a LOT of chocolate!
It was yet another product which had a description very similar to its name. This was ‘jelly and crunchy bits covered in delicious Dairy Milk chocolate’. It was 50g in weight and came in a very ‘UnCadbury’ shape… no perfect rectangle here. Instead it had 5 off-centre pieces which each broke with a very loud snap.
The wrapper was a big success for me- Cadbury Australia have taken the traditional Dairy Milk look (the purple colours and pouring milk symbol) and fused it with a little bit of Wonka-esque craziness to it. They’ve managed to balance that combination quite nicely and it should look appealing to both traditional Cadbury fans as well as consumers looking to mix things up a bit more. I think that it’s a top job both conceptually and in packaging terms…and it isn’t often I say that about new Cadbury’s concepts because they’re normally a little bit uninspiring.
To take the photos, I broke it up and I loved the look of the little red jelly pieces jutting out from each piece. There weren’t too many spread throughout the bar, but each jelly chunk was about the size of a Jelly Bean and given that every individual piece contained a jelly chunk…there was more than enough by the looks of things anyway. The crunchy bits looked like honeycomb and reminded me of Crunchie Rocks.
The other notable thing at this point was the smell. The jelly pieces and crunchy bits didn’t smell of anything, with Dairy Milk completely dominating. And this Dairy Milk didn’t smell quite right to me… it was ever so slightly artificial and less milky than our British version. On top of that, as I mentioned yesterday with the Caramello Koala, it feels odd in the hands. It doesn’t melt on you like our Dairy Milk does…which is handy but very disconcerting having spent the previous 21 years of my life fighting melting chocolate!
Not going to mince my words on the taste…the Marvellous Creations Jelly & Crunchy Bits was really poor.
This was in no small part because of the jelly element. The little ruby coloured lumps looked like tasty Jelly Beans, but they tasted like medicine. No, I’m not messing…actual medicine. You know there are those types of medication where they try and flavour them with more palatable chemicals to make them edible? Well Cadbury Australia seem to have taken that taste and put it into this bar unfortunately!
The Crunchy pieces were much better. They are little crispy nuggets but not really honeycomb in taste as I’d expected…they were much closer in taste and texture to the sugar shell on mini-eggs etc. You know that crystallised sugar format? I really enjoyed this part of it really- they offer a simple but pleasant crunch.
And finally the chocolate. Which is also decidedly disappointing just because I’m used to English Dairy Milk which I think is much better than this. There was none of the mouth-watering lushness of the milky English Dairy Milk, instead this has a hint of chemically edge to it making it harsher on the palate. It isn’t awful but it just isn’t the same.
Cadbury’s Marvellous Creations Jelly and Crunchy Bits has three components. The jelly pieces are horrifically bad here, the chocolate isn’t great whilst the crunchy pieces are really quite nice. The underlying problem though isn’t just the dodgy jelly, but the flawed concept… chewing on the squidgy jellies alongside the crunchy bits just doesn’t feel right in the slightest. I said I’d never seen this flavour combination before, and having tasted this, I know exactly why…it just doesn’t work and they don’t complement each other.
I’ve loved Australia Week- trying new things is always fun and the Tim Tams and Cadbury’s Violet Crumble in particular have been a real hit. This was a big miss unfortunately, but I seriously commend Cadbury Australia for attempting something dynamic and different… please keep trying!
Thanks to Aimee once again for sending me this week’s things. It has been ‘bonzer’ for me. I hope for each and every reader it has been a ‘ripper’!