The Yorkie brand will surely go down as the most sexist in chocolate history. The slogan “not for girls” remains a complete mystery to me in a business sense too. You see, companies want to try and sell their products to as many people as they possibly can. Makes sense right? Well Nestle were obviously thinking outside of the box, and decided that the Yorkie brand was a great idea… when to me, immediately pissing off 50% of your potential custom seems at best strange and at worst seriously idiotic. Maybe they’ve realised this… because this limited edition Yorkie Honeycomb I bought didn’t have the famous Yorkie slogan on it anywhere.
The conventional Yorkie bar is just a massive block of milk chocolate shaped into very thick chunks. It’s a seriously big bar of chocolate-though (like every other bloody bar) has gone on a slimming diet- I remember the Yorkie being about 70g growing up, which is almost twice what most other bars weigh. Now it’s about 60g or so. Nestle’s other bar from their permanent Yorkie range is the Raisin and Biscuit, which I’ve never actually eaten before. When I think about it, I’m a male in my early twenties who buys a lot of chocolate…so basically the exact market that Yorkies are aimed at. But they have never caught my imagination before; something about them is just dull in my eyes.
That all changed though, when I saw those two magic words… “limited edition” on the wrapper. Maybe not quite as much as Katherine at Grocery Gems who writes a whole blog about new and limited edition foods, but I’m definitely too easily won over by an unbelievably simple trick. The thought that I might miss out on something invariably means I’l buy it there and then to ensure I try it… mega companies 1-0 Dave. Sad face.
This wasn’t as giant as an ordinary plain Yorkie. I mean, it was hardly small at 51g, but it didn’t stand out weight wise either. When you pick a Yorkie up, your brain immediate exclaims “what is this bar? How can it be so ridiculously heavy?” The Yorkie Honeycomb doesn’t have that same effect. But unlike the uninterestingly plain Yorkie, the Yorkie Honeycomb does have…well, honeycomb obviously. And as a guy who likes a Crunchie, this was a good thing in my book.
I was also won over by the appearance. Big time. Obviously the gold colour of the wrapper is related to the honeycomb aspect of this particular bar, and it looks very nice. With the red lettering of the YORKIE branding, the overall aesthetics are top notch for a mass produced bar like this. I also do like the shape of Yorkies- each piece is like a chocolate boulder…they’re damn chunky pieces. Which I guess they have to be really- if you create an entire brand to attract the male market and then made little frilly pieces, you might as well colour the wrapper pink and call it Barbie instead. Or so we’re told by insane marketers who want to separate men and women in clear and absolute terms. Women, you MUST like shit little chocolates. Men, it is your job to not actually look at what you’re eating…just choose something which is reyt big.
By the time I got to the stage you’ll see in the photo directly above this paragraph (bar out of the wrapper and broken in half) I wasn’t feel too optimistic for the Yorkie Honeycomb.
Frankly it smelt dreadful. Basically it was a lump of horribly sickly and uninspiring milk chocolate (so pretty much a standard Yorkie then). I couldn’t pick up any honeycomb at all. And that was the other reason I wasn’t feeling too hopeful- the reason that I couldn’t smell any honeycomb was probably linked to the fact that there didn’t appear to be much of it having had a good look. There were a couple of visible little chips of amber in the base of the chocolate…but it was essentially a block of chocolate with a scattering of honeycomb pieces so mean that it appeared more of an afterthought than a purposeful design.
And to be very up front about it, the taste was boring. Oh so boring. Limited edition products are surely supposed to be uber exciting- they take what your brain and taste buds think that they know and shit them up by changing classic combinations. You think you know a Hershey’s Kiss…and then boom, you get the taste of pumpkin. You think you know the Mars Bar and then…boom, you realise that there is no nougat and it’s just caramel. Like then or hate them, the point of limited editions bars is that they twist things and offer a radically different alternative.
The Yorkie Honeycomb doesn’t do that in the slightest. The milk chocolate is (if we’re being polite) very cocoa light meaning that the substantial amount of milk chocolate doesn’t have much of a chocolate flavour at all. There is also waaaay too much of it in relation to the honeycomb pieces which are as rare as a warm winter day. Every now and again you do get a decent little piece of honeycomb, but A) they’re very few in number and B) even the honeycomb pieces don’t actually taste that great. They crunch brilliantly but rather than some delicious buttery goodness, you just get…well a crunch. They don’t really taste at all.
The Yorkie Honeycomb was just a real let-down and disappointment. Having checked the wrapper, the bar was only 8% honeycomb which is pretty ridiculous really when the selling point of the product, as a limited edition bar, was the honeycomb element. The honeycomb flavour needed to be strong and prevalent…instead it was barely noticeable and in the shadow of the mundane milk chocolate.
The Cadbury’s Crunchie bar shows that a large company can make a honeycomb bar of decent quality… but Nestle’s attempt here is dismal to be frank. It is a limited edition bar and I sincerely hope that this goes never to be seen again. A really poor bar.