Everybody loves payday. You get your hard earned money to go and spend on whatever you choose. But the question from today’s review is does everybody love a Payday bar? Hershey’s unusually named product is a U.S import, and it set me back about £1.20 I think. Twice what you’d pay for a British bar admittedly but- when you remember that this has travelled well over 3,000 miles from the States over the Atlantic Ocean to England- not exactly terrible value for money either I suppose.
The Payday was recommended to me by another blogger who you’ll find on my blog roll (that’s blog roll, not bog roll) the Crazy Food Dude. Whilst chatting a little about U.S products that I might like, he suggested (after I had liked Hershey’s Take 5 so much) that the Payday was worth a crack. So, after visiting the import shop up here in Norwich, I bought one of these (without even knowing exactly what it was) and took it home to review.
It was a 52g bar, which had no detailed description on the wrapper. ‘Peanut Caramel bar’ on the front was the closest Hershey’s actually came to explaining what the Payday is. At this point, I decided to have a cheeky look on Wiki (hey, it works for my university politics essays) and indeed Wikipedia was able to help me far more- the Payday is a caramel core covered with salted peanuts. Or, more importantly, a Hershey’s product without any of their pretty abysmal chocolate! Hooray.
It’s a slightly unorthodox bar, in that it doesn’t have any chocolate to it but is sold alongside regular chocolate bars. I’ve seen Mr. Tom’s peanut bars before and the Payday is a similar kind of thing. As I took it out of the wrapper, I started to get a little excited. The caramel core glistened slightly with a shiny exterior, and as I picked the bar up I was left with some salty granules on my fingers. As a lover of sweet and salty flavour combinations, seeing sticky looking caramel alongside very salty peanuts was enough to get my mouth watering.
Once the Payday was out of its outer wrapper, I was very positive about it as described above. I’l admit though, that the wrapper itself was a bit ‘tired’ looking. The colours are weak and look almost faded. The bar just doesn’t ‘sell itself’ very well at all- if I hadn’t have received the recommendation from the Crazy Food Dude, I wouldn’t have bought the Payday. It would still be sat on the shelf in Norwich. I’d be interested to hear from any Yank readers just how successful the Payday is…because I’d say the wrapper is a weakness and aesthetically very poor myself.
And much as it had lookedpretty enticing after I had ripped open the plastic wrapper, it smelt on another level altogether. The peanuts are far more prevalent than the caramel which is to be expected given that the peanuts are on the outer of a caramel centre. They are salty in the extreme and that savoury characteristic makes the slight sweetness of the golden coloured caramel seem even better.
Seriously, even people with peanut allergies would be queuing up for a bite of this after smelling it. You’d have to be a bit mad to dislike the Payday’s smell as far as I’m concerned!
What I’d compare it to is the bags of nuts (always big around Christmas time- I’ve already seen them on the shelves for the approaching festive season) which come with sweet biscuits or chocolate in the bag as well. I think K.P do a bag with caramel pieces and hobnob biscuits? Well the Payday smelt quite like those kind of products do.
The first flavour you get is the salty dusting which covers the peanuts. Then after that salty coating, I bit into the bar itself and was met with a whole plethora of tastes and textures. Big up Hershey’s- the Payday is a winner.
The peanuts have an enjoyable crunch to them as they’re dry and crispy. Their earthy, savoury flavour combines beautifully with the caramel core’s taste which is of sweetness and butteriness. The caramel centre is almost like a Werther’s Original in taste- lush and buttery. It is a classic sweet and salty combination executed fantastically well. The contrasting flavours are balanced very well and the opposing textures- crispy peanuts surrounding a very chewy caramel middle- mean that the Payday has a lovely overall ‘bite’ to it, with the initial crunch followed by the intense chewiness to give your jaw and teeth a good work out.
Hershey’s Payday is a terrific bar. The best part of it was that it was just peanuts and caramel. No lame Hershey’s milk chocolate in sight here…happy days! If the Payday had been coated in chocolate it would have weakened the bar for me, as it is they’ve created a nutty caramel delight.
The key here is the balance between the opposing and contrasting flavours and textures. The caramel is quite sweet, but the saltiness off the peanuts counters that wonderfully. The outer coating of peanuts are also dry and crispy which complements the dense and chewy caramel centre. It is two completely opposing characteristics which, mixed together, lead to a sumptuous final product.
It’s my second favourite imported product globally speaking, and definitely my favourite American bar. The only thing which beats the Payday is Cadbury’s Pretzel and Peanut Butter bar from Canada. Would I buy Hershey’s Payday again? Without a doubt. Although with the slight premium you have to pay for imported foods, I might have to wait until payday for another Payday.