I wasn’t actually intending on reviewing the Kinder Country bar today. Instead, I was wondering around attempting to find a regular Kinder Egg- the semi legendary Egg is normally everywhere in the UK, but I went into half a dozen shops and only found one selling them…and they were all smashed in. Sad face. Fortunately, just as I was beginning to contemplate giving up and buying something boring to review, a corner shop turned up this beauty. The Kinder Country.
I nearly missed this altogether- it only weighed about 20g (light as a feather) and wasn’t exactly eye catching. Luckily, the famous Kinder colours just about caught my attention in the nick of time, and this tiny little bar was snapped up at the cost of about 50p; a relative bargain in an age of ever increasing chocolate prices I thought. Even when I was at school, a mere 4 or 5 years ago, I could pick myself up a chocolate bar for 35 pence. Now, that same bar (quietly reduced in size too in most cases) would cost me at least 60p. I know cost prices are going up because of raw ingredients prices as well as fuel costs etc…but the rapid escalation in price against national inflation has amazed me to be honest.
Price ranting aside (actually, more accurately, I’m complaining about the sneaky reductions in portion sizes- either increase the prices and keep the sizes the same…or freeze the prices and reduce the product’s size. Both? Not cool major corporations…not cool)
It’s important for me to admit that I didn’t know what this Kinder Country was when I bought it. Not a sausage. It was only when I got home and had a good look at it that I discovered that it was ‘fine milk chocolate with cereal and a smooth milky filling.’
I’ve certainly encountered Kinder’s ‘milky filling’ before so I won’t say anything on that. The more intriguing element to this Kinder Country (and the component which differentiates it from a regular Kinder chocolate bar) is the cereal pieces. And there were LOADS of them in the bar, as you can see from the photo above of the bar upside down.
Cereal pieces keep popping up in European bars that I buy. I’m not sure why they’re so popular in mainland Europe and yet in England they barely exist. I wouldn’t say that I have radically different taste buds to a chocolate lover from say, Poland or The Netherlands or Germany. And yet many bars on sale in those countries that I’ve found seem to embrace cereal in a way that we English simply don’t. I mean, we’ve got out and out cereal bars obviously- the type of breakfast replacement bar that have become increasingly viable products as all of us Westerners begin to live such hectic lifestyles that we can’t wait 45 seconds for a toaster to toast some bread for us. However they’re a different product genre to the Kinder Country.
As mentioned, the wrapper was coloured with the traditional Kinder hues- red and white together. They were clearly pushing the ‘milk’ image with this product, as the packaging featured a whole barrel of milk next to the picture of the bar. Now a barrel of milk is a hell of a lot of milk. Cadbury only display a mere glass and a half of milk on their chocolate, so bow down before the Kinder Country- the milky champion.
In general this seemed to be (as most Kinder products are) aimed at children. It was very small, very light and only contained 130 calories- roughly half of an average chocolate bar. Kinder’s ever popular milky centre is always going to be a hit with the kids as well, so I suspect that the target market is the 8-15 year olds with this. I talk about the target market by the way…I don’t actually know which specific national market this is from. There was some Greek writing on it, some English and some French. Any ideas/if you’ve seen this before- please do comment and put me out of my misery as to where this is originally sold.
The Kinder Country essentially smelt like a cross between a regular Kinder bar, and the cereal aisle in a supermarket. By that, I mean this smelt of sugary and milky chocolate coupled with Sugar Puffs. And it was actually quite nice; undoubtedly hugely sugary but I was prepared for this- with a bag of crisps and a glass of water at hand for after the tasting! (I’ve now eaten so much white/poor quality milk chocolate that I organise a savoury antidote in advance haha!)
My first thought after trying this was that it (even after sticking it in the fridge for half an hour) was incredibly soft. The milk chocolate shell was flimsy and the milky filling within was only slightly firmer than Lindt’s Lindor. Even the cereal pieces, which I had thought would be dry and crispy, were a little on the soggy and squidgy side for my liking. So the initial criticism was that the Kinder Country has a bit of a lack of texture to it on the whole.
With regards to flavour though, this was much more successful although not outstanding. The milk chocolate outer layer coupled with the ‘milky’ filling (which is essentially just soft white chocolate) gives it the classic Kinder taste- intense sugary, creamy goodness. It’s always good in short bursts, and as the bar was quite thin and about 20 odd grams in weight, you can actually eat the bar very easily without feeling sick unlike most of the stuff Kinder produce which leaves you feeling queasy half way through.
The cereal pieces used here are Sugar Puffs. Perhaps not literally (Sugar Puffs are owned by a British company, not Kinder…so I think these are just knock-off, imitation Sugar Puffs) but they tasted the same, they smelt the same and they looked identical. The malty flavour was quite a welcome addition to the bar here, and the only thing which let it down badly was the lack of texture.
The Kinder Country was actually very similar in flavour to the Kinder Cereali Summer I took a look at a couple of weeks ago. Not surprising I guess given that they pretty much share the same ingredients. For that reason, the rating on this is slightly lower- purely because, whilst they tasted very similar, I didn’t get a cool spoon to eat this with!
The Kinder Country is decent, and I’m glad I found and tried it.