Cadbury Choc’ Full Of Pretzel

03 Sep

I’m constantly moaning that Cadbury’s UK don’t create enough new products and don’t seem to try and ‘wow’ British consumers often enough. So I’m happy to give them the credit where it is due today, as I review their new and totally original ‘Choc’ Full Of Pretzel’. The company has a tendency to ‘recycle’ products at times- it has been the case in the past that an old (failed) bar reappears in a slightly different guise within a few months. They haven’t done that here though- the Choc’ Full Of Pretzel is like nothing I’ve seen from Cadbury UK before.

These are essentially an English version of the Flipz’ Pretzels that the USA has I think- Cadbury describe them as ‘crunchy little pretzels generously coated in Cadbury milk chocolate.’ I haven’t had the opportunity to try any of Flipz’ pretzel products as yet so I can’t offer a comparison between the two. One thing is for sure though- the idea of chocolate pretzels in a sharing bag here is radically different from the other sharing bag options that Cadbury offer (Twirl and Wispa Bites etc) and that’s a good thing in my book.
I thought that this was a pretty nice looking bag too. As just mentioned, it came in sharing bag style. The colours are slightly different to those that Cadbury normally use (do they have another blue product like this? Not that I can think of.) The illustrations on the front, of the slightly cartoony pretzels, is eye catching because of the fact that it’s unusual to see in England. And it says ‘new’ on it, so I was never going to leave it on the shelf in Tesco without buying it.
There was a very generous amount of pretzels in the bag which was a pleasant surprise. I’m used to that ‘Hey, I wanted crisps, not bloody air’ feeling when you open up a bag and find it barely half full. Instead there were plenty of the lightly brown coloured chocolate pretzels in the bag- probably about 50 at a guesstimate.
I’m sure you all know what is coming with regards to the smell of the product. Yes, they did indeed give off the unique and very distinctive Cadbury’s milk chocolate scent- extremely milky and sweet as ever. It wasn’t Dairy Milk but their secondary milk chocolate which they use to cover products in chocolate with- identical to the chocolate used on the Cadbury’s Choc’ Full Of Popcorn (which is the sister product of this I suppose.)
Ha. They look like smiley faces. That, in turn, made me smile as well.
As you can see above, the fact that Cadbury have chosen to use their slightly ‘weaker’ form of milk chocolate rather than the full-on Dairy Milk isn’t much of an issue because it is only a thin coating on the pretzels anyway.
The pretzel element here is well done- the pretzels are extremely crispy. They give a fantastic crunch when bitten into and are great to just munch away on because of the pleasing texture.
After the initial snap of the pretzel when bitten into, the next flavour is the thin layer of milk chocolate which coats the outside. As a standalone chocolate, this isn’t up to much. However opposite the savoury pretzel, the sweetness and lightness of the milk chocolate is an enjoyable contrast even if the flavour isn’t particularly subtle or well-developed.
Finally, the aftertaste is malty. It’s a ‘baked’ flavour, which I’d best describe as a savoury Malteser. The ingredients did list salt as part of the pretzel, but I presume (from the taste) that the salt was just part of the basic pretzel recipe. For my taste buds, this could have used some added salt on the outer of the pretzels to give it a more blatant saltiness…however that would move this away from being a ‘mass-market’ product so I can understand why Cadbury have kept it simple here.
The Choc’ Full Of Popcorn is a good, if not quite great, product from Cadbury. Undoubtedly miles better than I had expected, it is a significantly stronger addition to Cadbury’s sharing bags range than the Toffee Popcorn product released a couple of months ago.
Seeing pretzels introduced to the UK market is exciting as a huge pretzel fan- this is much more of an American style snack than English…and as I said at the start of the review, kudos to Cadbury for branching out and trying something genuinely new and innovative. Consign the Dairy Milk Bliss and all associated products to the bin, and keep hitting us with products like the chocolate covered pretzels and popcorn!
I’l hopefully be able to buy some of Flipz’ stuff soon to compare their chocolate covered pretzels to these. If any readers have tried Flipz’ pretzels, I’d be interested to hear what they were like.
These pretzels are worth a go though, and I’l be buying them again- I thoroughly enjoyed working my way through the bag over the course of a few evenings.

Rating- 8.1/10.


Posted by on September 3, 2012 in 8.1, Cadbury's, Chocolate, Pretzel, Savoury


8 responses to “Cadbury Choc’ Full Of Pretzel

  1. Anonymous

    September 4, 2012 at 9:26 pm

    The Big Yum did it first in UK I believe

  2. Lot-O-Choc

    September 4, 2012 at 9:51 pm

    Ive heard that the pretzels are more like biscuit style in these Cadbury Pretzels..still think ill have to try them – i really wanna get my hands on some Flipz. I keep meaning to buy some whenever I go out shopping!

  3. The Snack Review

    September 5, 2012 at 7:30 am

    Anon- I've had a look and some of the Big Yum's stuff looks great…do you know if they're still operating? Their online store shows them as closed and they haven't used their twitter account for a long time.Lot-o- I can see why people might say that; their malty flavour and lack of saltiness gives them a bit of that 'Malted Milk' biscuit feel. I'm really hoping to get some of the peanut butter and chocolate Flipz at some point, not sure what other flavour varieties they carry apart from 'white fudge' (or as I like to call it, 'this white chocolate is so bad we can't even call it white chocolate'.)

  4. Anonymous

    September 24, 2012 at 6:37 pm

    I work in a american sweet shop and we sell flipz i have only tried the milk chocolate ones but they are amazing in a month have spent £8 on two bags!! a must try and i guarantee you will love them!

  5. The Snack Review

    September 24, 2012 at 7:04 pm

    Good to hear anon.- I still haven't bought any since this review but from your description they sound decent…i'l make the effort to buy them and review them asap!Thanks for the comment as well- be lovely to hear from you more in the future 🙂

  6. Anonymous

    October 18, 2012 at 1:44 pm

    As chocolate pretzel fans we were very disapointed with these. Dairy Milk would have made these stand out from the other brands available, but Kraft no doubt decided to cut corners. Absolutely no point to these. Sainsbury's now sell a similiar product which is nicer (Flipz are the best though but haven't been widely availbale here for some years.)

  7. The Snack Review

    October 19, 2012 at 9:36 am

    Still haven't tried Flipz and everyone seems to rate them.Need to sort my life out and go and buy some.


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