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Cadbury Choc’ Full Of Popcorn

27 Jun

I don’t know what it is about living out ‘in the sticks’, but new products seem to take aaaages to arrive here. This new popcorn product from Cadbury had seemingly arrived on shelves all over the country apart from Norwich. However at long last I found a bag in Tesco last week, on introductory offer for £1.

It’s a brand new idea from Cadbury, who as far as I’m aware have never had a popcorn product before, tending to stick to the safer, tried and tested bar formula. It’s quite a simple concept really- get some toffee popcorn, dunk it in milk chocolate, and put it in a bag. (Not really sure why I haven’t been offered a job as a product developer for them yet.)
The popcorn came in a share bag which seems to be all the rage at the moment. First it was Twirl Bites, then Wispa Bites and now this Choc’ Full Of Popcorn. I like the idea of sharing bags far more than the reality of actually sharing them. It seems like a great idea to get one of these and pass it around you and a few friends in front of a film or something. There is always one person who demolishes the bag after you’ve only had about 2 pieces though, which is why it sucks in reality!
The bag looked unremarkable really. If I had not been looking out for this product specifically, I probably would have walked straight past it. It’s very clear and unambiguous (in other words it says POPCORN in massive letters across the front) but given that this is a first foray into the popcorn market from Cadbury, I was surprised that they hadn’t made a bigger deal out of it really.
Inside there were roughly 35-40 pieces of popcorn. Far fewer than you’d get even in a small carton at the cinema, but given that Cadbury’s popcorn was covered in sweet milk chocolate, the amount given was probably suitable for a few people to munch their way through.
They are, as you can see, random shaped little nuggets of popcorn. The outer layer of chocolate isn’t hugely thick, so most of what you can see is the toffee popcorn rather than a thick layer of Cadbury’s milk chocolate.
The smell was like the inside of an old fashioned sweetshop. Those familiar dairy notes from the Cadbury’s chocolate  combining with the popcorn, which was almost like butterscotch; that burnt sugar element coming through very strongly.
There are positives and negatives from the taste.
The popcorn is a really nice consistency- very crunchy and with a hint of chew. It’s perfect popcorn texture for me- whereas the cinema version is often overly soft and stale, this is good from Cadbury.
As you’d expect from them, the Cadbury’s milk chocolate coating is decent as ever too. It’s milky, sweet and very moreish. The relatively thin layer around the popcorn is just enough to come through over the toffee flavoured popcorn.
The whole thing though is slightly too sweet and cloying for me. The toffee popcorn would have been nice alone, but covered in the chocolate it became rather sickly. As described earlier, the toffee was very much like butterscotch, and that burnt sugar taste would have worked much better with a darker chocolate I think. It would have just taken the edge off the sweetness.
I don’t want to put a massive downer on it though. In fact with a tiny change, I think this product could be a real winner.
I think, if the toffee popcorn was replaced with either plain popcorn or even salted popcorn, this would be awesome.  That sweet/salty flavour combination could work. I’ve seen people order half sweet and half salted popcorn in their box when at the cinema so there is obviously a market for that kind of thing as well.
This is ok from Cadbury. I’d certainly give it a try if you see it out and about. In fact if you’ve got a really sweet tooth, this would probably be great. For me, the toffee popcorn is the problem here (not that I’ve got anything against toffee popcorn on its own) as it makes the whole thing slightly too sickly.
Will this product stay around long term? I doubt it myself. It’s a credible attempt from Cadbury to move out of their comfort zone though.
Rating- 6.6/10.
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5 Comments

Posted by on June 27, 2012 in 6.6, Cadbury's, Chocolate, Popcorn, Toffee

 

5 responses to “Cadbury Choc’ Full Of Popcorn

  1. Lucy

    June 28, 2012 at 1:31 pm

    Hello! Just read all your blog posts, you've tried out some tasty treats! Love your writing style, and you give very informative reviews.I tired this a few weeks ago and you know, I'm not too fussed by it. It definitely gets a bit too sickly halfway into the bag (and no, sharing bags are really not for sharing in my world, ha!),and I just find the product as a whole a bit… meh. Wouldn't buy again at full price.I'm glad Cadbury's have branched out into a slightly different, more interesting product and hope they continue to do so but unfortunately, I just don't have a lot of love for this.Lucy

     
  2. The Snack Review

    June 29, 2012 at 7:56 am

    Hi Lucy,Thanks for your kind words! I'm always keen to improve but it's good to hear i'm on the right track at least.The biggest shame about this product is that Cadbury's tend to bin stuff from sale altogether when it doesn't sell brilliantly. So i expect this popcorn to totally disappear at some point. Which doesn't need to be the case; in fact it is just a tweak or two away from being very nice.I try and update the blog as much as i can (3 or 4 times a week) so hopefully i'l have more to interest you in the future. If you have anything you'd like to see reviewed, fire away and i'l do my best to find and rate it!Best wishes,Dave

     
  3. Marcus Chocitout

    July 1, 2012 at 9:07 am

    Hi Dave,Great review and I was really happy when you said they'd finally made their way to Norwich lol!I totally agree with the "non-sharing" aspect of a share bag. Cadbury's seem to have our habits nailed and that we'll probably buy and eat more of these varieties than we should. I don't really mind the sweet aspect to the popcorn, but then again I'm not such a fan of salted popcorn so therein lies my bias. However, I found the chocolate covering to be of that strange glazing type which you also find on Kit Kat Pop Choc. It's not the same as a covering of Dairy Milk (or Nestle chocolate on the Pop Cho) but is a strange non-descript chocolate which I just don't understand. If this product was "Dairy Milk Full of Popcorn" it may well sell better. I agree with you, I don't think this will have a long shelf life and your review will be a good resumé about a product that came and went….Great work!Marcus

     
  4. hannah@thereviewaddict.com

    July 1, 2012 at 10:01 pm

    Oh my goodness, how have I not seen this in the shops?! I have a savage sweet tooth and this popcorn sounds amazing! Great blog by the way, looking forward to reading more of your posts.Hannah

     
  5. The Snack Review

    July 2, 2012 at 9:02 am

    Marcus- I know exactly what you mean about the chocolate coating here. Cadbury seem t have two types of chocolate- their Dairy Milk, and then a second, lower quality option which they use to coat and cover bars in. It's a bit 'waxy' and is very much like the coating on the Kit Kat Pop Choc as you say. I assume it's done for cost maybe? Because the actual Dairy Milk is a much, much better chocolate.Hannah- thanks for commenting, it's even more welcome when it's a compliment haha! If you have a sweet tooth, this is well worth a try… I haven't seen too many chocolate popcorns before either, so it's something a little different as well.Best wishes,Dave

     

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