I don’t know what it is about living out ‘in the sticks’, but new products seem to take aaaages to arrive here. This new popcorn product from Cadbury had seemingly arrived on shelves all over the country apart from Norwich. However at long last I found a bag in Tesco last week, on introductory offer for £1.
Cadbury Choc’ Full Of Popcorn
It’s a brand new idea from Cadbury, who as far as I’m aware have never had a popcorn product before, tending to stick to the safer, tried and tested bar formula. It’s quite a simple concept really- get some toffee popcorn, dunk it in milk chocolate, and put it in a bag. (Not really sure why I haven’t been offered a job as a product developer for them yet.)
The popcorn came in a share bag which seems to be all the rage at the moment. First it was Twirl Bites, then Wispa Bites and now this Choc’ Full Of Popcorn. I like the idea of sharing bags far more than the reality of actually sharing them. It seems like a great idea to get one of these and pass it around you and a few friends in front of a film or something. There is always one person who demolishes the bag after you’ve only had about 2 pieces though, which is why it sucks in reality!
The bag looked unremarkable really. If I had not been looking out for this product specifically, I probably would have walked straight past it. It’s very clear and unambiguous (in other words it says POPCORN in massive letters across the front) but given that this is a first foray into the popcorn market from Cadbury, I was surprised that they hadn’t made a bigger deal out of it really.
Inside there were roughly 35-40 pieces of popcorn. Far fewer than you’d get even in a small carton at the cinema, but given that Cadbury’s popcorn was covered in sweet milk chocolate, the amount given was probably suitable for a few people to munch their way through.
They are, as you can see, random shaped little nuggets of popcorn. The outer layer of chocolate isn’t hugely thick, so most of what you can see is the toffee popcorn rather than a thick layer of Cadbury’s milk chocolate.
The smell was like the inside of an old fashioned sweetshop. Those familiar dairy notes from the Cadbury’s chocolate combining with the popcorn, which was almost like butterscotch; that burnt sugar element coming through very strongly.
There are positives and negatives from the taste.
The popcorn is a really nice consistency- very crunchy and with a hint of chew. It’s perfect popcorn texture for me- whereas the cinema version is often overly soft and stale, this is good from Cadbury.
As you’d expect from them, the Cadbury’s milk chocolate coating is decent as ever too. It’s milky, sweet and very moreish. The relatively thin layer around the popcorn is just enough to come through over the toffee flavoured popcorn.
The whole thing though is slightly too sweet and cloying for me. The toffee popcorn would have been nice alone, but covered in the chocolate it became rather sickly. As described earlier, the toffee was very much like butterscotch, and that burnt sugar taste would have worked much better with a darker chocolate I think. It would have just taken the edge off the sweetness.
I don’t want to put a massive downer on it though. In fact with a tiny change, I think this product could be a real winner.
I think, if the toffee popcorn was replaced with either plain popcorn or even salted popcorn, this would be awesome. That sweet/salty flavour combination could work. I’ve seen people order half sweet and half salted popcorn in their box when at the cinema so there is obviously a market for that kind of thing as well.
This is ok from Cadbury. I’d certainly give it a try if you see it out and about. In fact if you’ve got a really sweet tooth, this would probably be great. For me, the toffee popcorn is the problem here (not that I’ve got anything against toffee popcorn on its own) as it makes the whole thing slightly too sickly.
Will this product stay around long term? I doubt it myself. It’s a credible attempt from Cadbury to move out of their comfort zone though.